Process:
What type of Media is it? (TV, Print, Direct Mail, Online, Outdoor)
This media is outdoor.
How does it try to persuade the buyer (use your “Advertising Strategy” or “Appeals” handouts)
It is trying to persuade the buyer by appealing to the need for emotional excitement. The as is trying to convince you that if you cannot afford this you aren't cool enough, or smart enough. Also by associating with wealth, luxury, success, youthfulness, and independence. There are also fear tactics used. For example, fear of failure, and failing to provide.
Does it employ emotional appeals or is it more rational, fact-based?
It employs more emotional appeals. The ad is pretty much saying that if you aren't smart enough, or you don't make enough money, you cannot afford something as good as their product. Using fear tactics, like failure.
Who is the ad targeting and how can you tell?
The ad is targeting students in school. You can tell this by how they use the phrase "Stay In School."
What type of Media is it? (TV, Print, Direct Mail, Online, Outdoor)
This media is print.
How does it try to persuade the buyer (use your “Advertising Strategy” or “Appeals” handouts)
It tries to pursuade the buyer by trying to make it seem ideal for kids and families. It makes it look exciting. It has omission, saying that is has a full serving of vegtables, but it doesn't let people know about all the unatural ingredients. It has facts and figures, such as letting the buyer know that it has one full serving of vegtables.
Does it employ emotional appeals or is it more rational, fact-based?
This does appeals to assoiation, such as happiness, health, youthfulness, and excitement. It is more rational and fact based by letting the buyer know that Chef Boyardee has one full serving of vegtables.
Who is the ad targeting and how can you tell?
The ad is targeting kids and families. You can tell because it has a young boy representing Chef Boyardee. It is trying to convince the parents and kids that is it healthy, and good for growing kids.
Choose one Ad: Chef Boyardee
How does the ad design convey the advertisers’ message? Why do you think particular aesthetic elements (typefaces, photographs, camera angles etc.) were chosen? How do they help establish an overall mood for the ad?
The ad design tries to convey the advertisers message by making it look like it was a photo taken at home with the family. The first thing you see when you look at this ad is a cute child hugging vegtables with a big smile on his face. At the bottom of the ad is facts, a can of Chef Boyardee is equal to one full serving of vegtables. It is trying to convey the message that kids don't actually like vegtables, but they like Chef Boyardee, and a child can't really tell that vegtables are in it. The angle of the camera was straight-on. The main photo is of a young child hugging vegtables. This was choosen as a little joke, as most children don't like vegtables, so it attracts the buyers attention to the ad. They do help to establish a overall family mood for the ad by making the photo look like it was taken at home with the family.
Ads tend to communicate more through images (and in the case of television, through movement and music) than words. How are images, camera angles and movements, music and other visual elements used to convey messages in the ad?
The images are used to convey the message in the ad by making it the product family-friendly. The camera angle is straight-on making it look like the photo was taken at home with the family. It is used to convey the message by letting the buyer know that their product is somewhat healthy. They are trying to let the buyer know that most kids don't like veggies, but it is good for them. The ad is trying to convince buyer that Chef Boyardee is delicious and secretly nutritous.
In the imagery, what appears in the foreground versus the background? Why do you think these choices were made?
In the foreground there is a young child. The backgrounds looks like a wall in some house. The reason why I think these choices were made was to make the ad look like it was taken at home. It is trying to relate to families.
Precisely what is the product being offered for sale? What do you learn about its objective qualities? (Try to distinguish here between factual versus emotional appeals.)
The product that is being offered for sale is Chef Boyardee Ravioli. Its objective qualities is to make the buyer hungry, and healthy. A parent who sees this ad might be convinced that this is a good way to get their child their daily servings of vegtables, because it has a serving of vegtables and their child might like the taste better than vegtables served on its own.
Look carefully at the locale of the scene. Where does it take place? What significance is the locale likely to have for the intended audience?
The scene looks like it takes place at a persons house. The significance the locale is likely to have for the intended audience is family and kid friendly. The audience it is aiming at is family and children.
