My Perspective
Friday, January 21, 2011
Movie Trailer - DOPPLEGANGER
a) How did you decide what type/genre of movie to make? Explain.
I decided the type of genre of movie to make by talking it out with my partner. We decided that most people will probably be doing comedy or horror. We knew we were going to film in the school. Most movies filmed in schools are comedy's. We decided to do something different and make a horror/thriller.
b) Decide what part of the movie trailer project you enjoyed most. Why?
The part of the movie trailer project that I liked most was filming. I learned to think creative and improvise, and it was fun being a character in the film.
c) How has your learning expanded in terms of creating media products over the course of the semester?
While creating media products I learned strategies on how to appeal to many different types of audiences and different ways of creating media and in presenting it. I also learned many different terms and concepts. I was taught that media comes in many different variaties such as sound, text, pictures and video. Overall, my learning has expanded quite a lot in terms of creating media products over the course of the semester.
d) Of all the media "texts" that you have created this year, which ones would you want to share outside of the class?
Out of all the "texts" I have created this year, I would like to share my blog, movie trailer and poster outside of class. The reason why I would like to share my blog is because it has different projects I have done on there. The reason why I would like to share my movie trailer and poster outside of class is because I had fun making it, and I think I did a really good job on it.
Wednesday, December 1, 2010
Analyzing Ads
Process:
What type of Media is it? (TV, Print, Direct Mail, Online, Outdoor)
This media is outdoor.
How does it try to persuade the buyer (use your “Advertising Strategy” or “Appeals” handouts)
It is trying to persuade the buyer by appealing to the need for emotional excitement. The as is trying to convince you that if you cannot afford this you aren't cool enough, or smart enough. Also by associating with wealth, luxury, success, youthfulness, and independence. There are also fear tactics used. For example, fear of failure, and failing to provide.
Does it employ emotional appeals or is it more rational, fact-based?
It employs more emotional appeals. The ad is pretty much saying that if you aren't smart enough, or you don't make enough money, you cannot afford something as good as their product. Using fear tactics, like failure.
Who is the ad targeting and how can you tell?
The ad is targeting students in school. You can tell this by how they use the phrase "Stay In School."
What type of Media is it? (TV, Print, Direct Mail, Online, Outdoor)
This media is print.
How does it try to persuade the buyer (use your “Advertising Strategy” or “Appeals” handouts)
It tries to pursuade the buyer by trying to make it seem ideal for kids and families. It makes it look exciting. It has omission, saying that is has a full serving of vegtables, but it doesn't let people know about all the unatural ingredients. It has facts and figures, such as letting the buyer know that it has one full serving of vegtables.
Does it employ emotional appeals or is it more rational, fact-based?
This does appeals to assoiation, such as happiness, health, youthfulness, and excitement. It is more rational and fact based by letting the buyer know that Chef Boyardee has one full serving of vegtables.
Who is the ad targeting and how can you tell?
The ad is targeting kids and families. You can tell because it has a young boy representing Chef Boyardee. It is trying to convince the parents and kids that is it healthy, and good for growing kids.
Choose one Ad: Chef Boyardee
How does the ad design convey the advertisers’ message? Why do you think particular aesthetic elements (typefaces, photographs, camera angles etc.) were chosen? How do they help establish an overall mood for the ad?
The ad design tries to convey the advertisers message by making it look like it was a photo taken at home with the family. The first thing you see when you look at this ad is a cute child hugging vegtables with a big smile on his face. At the bottom of the ad is facts, a can of Chef Boyardee is equal to one full serving of vegtables. It is trying to convey the message that kids don't actually like vegtables, but they like Chef Boyardee, and a child can't really tell that vegtables are in it. The angle of the camera was straight-on. The main photo is of a young child hugging vegtables. This was choosen as a little joke, as most children don't like vegtables, so it attracts the buyers attention to the ad. They do help to establish a overall family mood for the ad by making the photo look like it was taken at home with the family.
Ads tend to communicate more through images (and in the case of television, through movement and music) than words. How are images, camera angles and movements, music and other visual elements used to convey messages in the ad?
The images are used to convey the message in the ad by making it the product family-friendly. The camera angle is straight-on making it look like the photo was taken at home with the family. It is used to convey the message by letting the buyer know that their product is somewhat healthy. They are trying to let the buyer know that most kids don't like veggies, but it is good for them. The ad is trying to convince buyer that Chef Boyardee is delicious and secretly nutritous.
In the imagery, what appears in the foreground versus the background? Why do you think these choices were made?
In the foreground there is a young child. The backgrounds looks like a wall in some house. The reason why I think these choices were made was to make the ad look like it was taken at home. It is trying to relate to families.
Precisely what is the product being offered for sale? What do you learn about its objective qualities? (Try to distinguish here between factual versus emotional appeals.)
The product that is being offered for sale is Chef Boyardee Ravioli. Its objective qualities is to make the buyer hungry, and healthy. A parent who sees this ad might be convinced that this is a good way to get their child their daily servings of vegtables, because it has a serving of vegtables and their child might like the taste better than vegtables served on its own.
Look carefully at the locale of the scene. Where does it take place? What significance is the locale likely to have for the intended audience?
The scene looks like it takes place at a persons house. The significance the locale is likely to have for the intended audience is family and kid friendly. The audience it is aiming at is family and children.
What type of Media is it? (TV, Print, Direct Mail, Online, Outdoor)
This media is outdoor.
How does it try to persuade the buyer (use your “Advertising Strategy” or “Appeals” handouts)
It is trying to persuade the buyer by appealing to the need for emotional excitement. The as is trying to convince you that if you cannot afford this you aren't cool enough, or smart enough. Also by associating with wealth, luxury, success, youthfulness, and independence. There are also fear tactics used. For example, fear of failure, and failing to provide.
Does it employ emotional appeals or is it more rational, fact-based?
It employs more emotional appeals. The ad is pretty much saying that if you aren't smart enough, or you don't make enough money, you cannot afford something as good as their product. Using fear tactics, like failure.
Who is the ad targeting and how can you tell?
The ad is targeting students in school. You can tell this by how they use the phrase "Stay In School."
What type of Media is it? (TV, Print, Direct Mail, Online, Outdoor)
This media is print.
How does it try to persuade the buyer (use your “Advertising Strategy” or “Appeals” handouts)
It tries to pursuade the buyer by trying to make it seem ideal for kids and families. It makes it look exciting. It has omission, saying that is has a full serving of vegtables, but it doesn't let people know about all the unatural ingredients. It has facts and figures, such as letting the buyer know that it has one full serving of vegtables.
Does it employ emotional appeals or is it more rational, fact-based?
This does appeals to assoiation, such as happiness, health, youthfulness, and excitement. It is more rational and fact based by letting the buyer know that Chef Boyardee has one full serving of vegtables.
Who is the ad targeting and how can you tell?
The ad is targeting kids and families. You can tell because it has a young boy representing Chef Boyardee. It is trying to convince the parents and kids that is it healthy, and good for growing kids.
Choose one Ad: Chef Boyardee
How does the ad design convey the advertisers’ message? Why do you think particular aesthetic elements (typefaces, photographs, camera angles etc.) were chosen? How do they help establish an overall mood for the ad?
The ad design tries to convey the advertisers message by making it look like it was a photo taken at home with the family. The first thing you see when you look at this ad is a cute child hugging vegtables with a big smile on his face. At the bottom of the ad is facts, a can of Chef Boyardee is equal to one full serving of vegtables. It is trying to convey the message that kids don't actually like vegtables, but they like Chef Boyardee, and a child can't really tell that vegtables are in it. The angle of the camera was straight-on. The main photo is of a young child hugging vegtables. This was choosen as a little joke, as most children don't like vegtables, so it attracts the buyers attention to the ad. They do help to establish a overall family mood for the ad by making the photo look like it was taken at home with the family.
Ads tend to communicate more through images (and in the case of television, through movement and music) than words. How are images, camera angles and movements, music and other visual elements used to convey messages in the ad?
The images are used to convey the message in the ad by making it the product family-friendly. The camera angle is straight-on making it look like the photo was taken at home with the family. It is used to convey the message by letting the buyer know that their product is somewhat healthy. They are trying to let the buyer know that most kids don't like veggies, but it is good for them. The ad is trying to convince buyer that Chef Boyardee is delicious and secretly nutritous.
In the imagery, what appears in the foreground versus the background? Why do you think these choices were made?
In the foreground there is a young child. The backgrounds looks like a wall in some house. The reason why I think these choices were made was to make the ad look like it was taken at home. It is trying to relate to families.
Precisely what is the product being offered for sale? What do you learn about its objective qualities? (Try to distinguish here between factual versus emotional appeals.)
The product that is being offered for sale is Chef Boyardee Ravioli. Its objective qualities is to make the buyer hungry, and healthy. A parent who sees this ad might be convinced that this is a good way to get their child their daily servings of vegtables, because it has a serving of vegtables and their child might like the taste better than vegtables served on its own.
Look carefully at the locale of the scene. Where does it take place? What significance is the locale likely to have for the intended audience?
The scene looks like it takes place at a persons house. The significance the locale is likely to have for the intended audience is family and kid friendly. The audience it is aiming at is family and children.
Tuesday, November 23, 2010
A Little History...
Read the 1981-1991: Music Videos Go Mainstream section of the article.
1. What was the first music video featured on MTV?
The first music video featured on MTV was "Video Killed the Radio Star".
2. What were the two key innovations in the development of music videos at this time?
The two key innovations in the development of music videos at this time was the development of affordable, easy-to-use editing and recording equipment, and the development of visual effects using various techniques.
3. When did the video for Michael Jackson’s “Thriller” debut? What was important about this video?
The video for Michael Jackson's "Thriller" was released in 1983. The important thing about this video is that it got African-American artists played on MTV.
.
Read the 1992-2004: Rise of the Directors section of the article.
1. What new feature did MTV implement?
In 1992, MTV started to list listing the directors with the artist and song credits.
2. What was changing about the music videos?
Some directors started to put more money into their videos. During this period MTV launched channels around the world.
Two Interesting Facts:
1. Two out of three of the most expensive videos were made in 1995, Janet Jackson and Micheal Jackson "Scream", and Madonna's "Bedtime Story".
2. In 1984 the Canadian music channel MuchMusic was launched.
The first music video featured on MTV was "Video Killed the Radio Star".
2. What were the two key innovations in the development of music videos at this time?
The two key innovations in the development of music videos at this time was the development of affordable, easy-to-use editing and recording equipment, and the development of visual effects using various techniques.
3. When did the video for Michael Jackson’s “Thriller” debut? What was important about this video?
The video for Michael Jackson's "Thriller" was released in 1983. The important thing about this video is that it got African-American artists played on MTV.
.
Read the 1992-2004: Rise of the Directors section of the article.
1. What new feature did MTV implement?
In 1992, MTV started to list listing the directors with the artist and song credits.
2. What was changing about the music videos?
Some directors started to put more money into their videos. During this period MTV launched channels around the world.
Two Interesting Facts:
1. Two out of three of the most expensive videos were made in 1995, Janet Jackson and Micheal Jackson "Scream", and Madonna's "Bedtime Story".
2. In 1984 the Canadian music channel MuchMusic was launched.
Wednesday, November 17, 2010
Pop Music and Music Videos
A type of music that interests me is Pop music.
Two videos that I think are reflective of this style:
Pink - Sober
http://www.youtube.com/watch?v=nJ3ZM8FDBlg
Rhianna - Live Your Life
http://www.youtube.com/watch?v=koVHN6eO4Xg
What is the dominant message of these videos?
The dominant message of these videos is to put effort in what you do. Also, to live your life and enjoy your life.
What are the similarities between these videos?
The similarities between these videos are that they are both trying to put out the message to enjoy your life, and to change the bad things in your life to good.
What are the differences?
The differences in the video is that in the Rhianna video there is some violence, and it the video is set up like a movie or a story. In Pinks video it is more like she is living her life and saying how she feels the way it is. Rhianna's video is about improving your life. Pinks video is about changing the mistakes you did and improving it from there.
How are the following individuals depicted in the videos?
What lifestyle choices are promoted in these videos?
The lifestyle choices that are promoted in this video is wealth.
What trends in popular culture have been inspired by these videos?
Some trends in popular culture that have been inspired in this video is fashion. Such as expensive cloths and accessories on women.
How has this music influenced your life?
This music has influenced my life by making me think deeper about things, and read between the lines.
Two videos that I think are reflective of this style:
Pink - Sober
http://www.youtube.com/watch?v=nJ3ZM8FDBlg
Rhianna - Live Your Life
http://www.youtube.com/watch?v=koVHN6eO4Xg
- visible minorities -not depicted in the video
- teenagers -Pink Video - wild
- women -Rhianna Video -glamourous, wealthy, confident Pink Video -tough, strong, independent
- men -Rhianna Video -violent, tough Pink video - no men in video
- parents -parents not depicted in video
- authority figures -authority figures not depicted in the videos
Some trends in popular culture that have been inspired in this video is fashion. Such as expensive cloths and accessories on women.
Thursday, November 11, 2010
Change of Tone
1. What is the original tone/mood of the video?
The video I chose is the begginning scene of Piranha 3D. The original tone of the video is white noise. The sound is silent, but you can hear some things like the sign blowing in the wind. The video gives off a creepy mood and tone. The video is a little bit suspenseful because you don't know what is going to happen next.
2. What song/sound did you choose to the tone/mood of the video?
The song that I chose was "Can you Feel the Love Tonight", by Elton John. The tone and the mood of the song is relaxing, peaceful and hopeful.
3. How did it change the tone/mood of the video? Why did it have that effect?
I changed the tone and mood of the video by adding soft, relaxing music. The mood and one of the video is happy and hopeful. The reason why it had that effect is because the music is soft and relaxing and the scene of the video is nature, together the music and video works together to give a soft, relaxing video. Before it seemed like a creepy, quite clip. The music I added seemed like it added some life to the video.
Thursday, October 21, 2010
McGreasy
1. What aspect of your culture jam do you find successful and why?
I find that the message I am trying to convey in my culture jam is successful, because it shows how McDonalds food is unhealthy and greasy, and how fast food is part of the cause of obesity. I showed this through my culture jam by changing the Mcdonalds logo to "McGreasy" and also by enlarging Ronald McDonald.
2. If you could do this project again, what changes would you make to improve it?
Some changes I would make to improve my project is possibly by adding a background of some sort. But overall, I like how I did my culture jam because it sends out the message well.
I find that the message I am trying to convey in my culture jam is successful, because it shows how McDonalds food is unhealthy and greasy, and how fast food is part of the cause of obesity. I showed this through my culture jam by changing the Mcdonalds logo to "McGreasy" and also by enlarging Ronald McDonald.
2. If you could do this project again, what changes would you make to improve it?
Some changes I would make to improve my project is possibly by adding a background of some sort. But overall, I like how I did my culture jam because it sends out the message well.
Tuesday, October 12, 2010
Culture Jamming Project
![](https://www.adbusters.org/files/images/absoluteend_1.jpg)
1. What company does the advertisement represent/subvert?
The company that the advertisement represents is Absolute Vodka.
2. What kind of product is being advertised?
Alcohol, is being advertised.
3. What imagery is used in the advertisement to subvert?
The imagery that is used in this advertisement to subvert is a chalk outline of a alcohol bottle; which outlines are seen at the scene of a crime. It is representing that alcohol that is not used responsibly can lead to death.
4. What message (text, copy) is used in the advertisment?
The texted message that is used in the advertisement is "ABSOLUTE END." Which is representing that alcohol can lead to death. There is also a fact at the bottom, that drinking and driving can lead to deaths.
5. How are the element and the principles of design used to convey a message?
The element and the principles of design is used to convey a message because there is line, color, shape, value, contrast, and texture. It has a darker mood. Dark and red tones.
6. Who was the target audience of the advertisement?
The target audient of this advertisement is directed towards everyone. It is directed towards teens and adults, and others who drink to drink responsibly. It is targeted towards everyone else to let people be aware of what could happen.
7. Does the jam convey a clear and successful message?
Yes, I think the jam conveys a clear and successful message.
8. How could the ad jam be improved?
The ad jam could be improved if they used a more bold text and had more color to the ad.
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