1. What company does the advertisement represent/subvert?
The company that the advertisement represents is Absolute Vodka.
2. What kind of product is being advertised?
Alcohol, is being advertised.
3. What imagery is used in the advertisement to subvert?
The imagery that is used in this advertisement to subvert is a chalk outline of a alcohol bottle; which outlines are seen at the scene of a crime. It is representing that alcohol that is not used responsibly can lead to death.
4. What message (text, copy) is used in the advertisment?
The texted message that is used in the advertisement is "ABSOLUTE END." Which is representing that alcohol can lead to death. There is also a fact at the bottom, that drinking and driving can lead to deaths.
5. How are the element and the principles of design used to convey a message?
The element and the principles of design is used to convey a message because there is line, color, shape, value, contrast, and texture. It has a darker mood. Dark and red tones.
6. Who was the target audience of the advertisement?
The target audient of this advertisement is directed towards everyone. It is directed towards teens and adults, and others who drink to drink responsibly. It is targeted towards everyone else to let people be aware of what could happen.
7. Does the jam convey a clear and successful message?
Yes, I think the jam conveys a clear and successful message.
8. How could the ad jam be improved?
The ad jam could be improved if they used a more bold text and had more color to the ad.
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